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Applied Cultural Analysis

Master (2 years) of Arts in Applied Cultural Analysis,
Humanities, social sciences, communication and arts Interdisciplinary Studies

Institution University of Copenhagen (UCPH)
Campus South Campus
Duration 2 years
Tuition per term (Non-EU/EAA/CH) 5045 EUR
Tuition per term (EU/EAA/CH) 0 EUR


The MA in Applied Cultural Analysis teaches students how to conduct cultural analysis, solving concrete problems in corporations, public institutions and NGO’s.

Students are trained in ethnographic field work, in organizing projects and communicating results. Students work in close contact with the job market, supported by cutting-edge university research known for shaping cultural analysis in Scandinavia.

The MA in Applied Cultural Analysis is an innovative English-taught programme that applies the tools of cultural analysis to the workplace, opening new career opportunities in both the public and private sector. It combines the resources of Lund University in Sweden and University of Copenhagen in Denmark – connected by a 60 minute commute across the Öresund Bridge.

Career Opportunities  

The MACA programme combines hands-on corporate assignments with research-based knowledge. The programme focuses on how cultural analysis can contribute to the understanding of cultural phenomena in an occupational setting, As a student in the programme, you will deal with questions like:
  • How are culture and economy intertwined in the analysis of new market and consumer preferences?
  • How can cultural analysis contribute to processes of innovation? 
  • How do processes of globalization and local lifestyles intersect in regional contexts?
  • How do the predicaments of cultural diversity challenge established concepts of ethnicity and class, gender and age?

The master's programme is developed at the two universities in close co-operation with a number of companies with an interest in hiring employees with qualifications within innovation, project management, market analysis and communications. Graduates from MACA are most likely to find employment within the health care sector, public planning, tourism, marketing or media.

Admission Requirements  

Admission to the Master's programme is limited to 25 students. All applicants will be subject to an overall individual assessment, whereby applicants who acquire the highest number of points in accordance with the selection criteria are granted admission. 

The admission requirements and selection criteria are published on the programme's website.

Read more about the admission requirements

Applicants are also required to fulfill the English language requirement.
Read about the language requirements of the University of Copenhagen

Exchange students should contact their home institution for information on application procedures and deadlines.


Non-EU/EEA citizens are required to pay tuition for the entire 2-year programme.

For Further Information

Information from the Danish Ministry of Higher Education and Science is found at →

Information about the Danish Assessment of Foreign Qualifications is found in the Guide to diploma recognition

Information about the Danish higher education system is found 
at → The Danish Higher Education System  

South Campus


The South campus is located just south of the city centre and has a vibrant student community. The campus is home to the Faculty of Humanities, the Faculty of Law and the Faculty of Theology.

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