Marketing Management

Academy Profession Degree of Marketing Management, 120 ECTS
Economics, commerce, management and accounting

Institution Zealand - Academy of Technologies and Business
Campus Campus Roskilde
Duration 2 years
Tuition per term (Non-EU/EAA/CH) 4733 EUR
Tuition per term (EU/EAA/CH) 0 EUR


During the first three semesters of the programme the following subjects are offered:The compulsory subjects are:
  • International Marketing and Sales, including statistics
  • Economics
  • Communication
  • Organization, Management and Logistics
  • Business Law
Among others, the following optional subjects are offered:
  • Managerial Economics
  • Theoretical Statistics
  • Entrepreneurship
The fourth semester is divided into two parts. During the first part of the semester the student must undertake a 3 months internship developing work experience in a business either in Denmark or abroad. The internship must be passed separately. During the second part, the final exam project (the dissertation), you must prepare your dissertation report based on the work experience from the first part of the semester. The dissertation must be passed separately.

Career Opportunities  

The programme qualifies you to start your business career as e.g. a marketing coordinator, a sales consultant, export, sales or purchasing assistant, information assistant, advertising consultant or a trainee.

About the Degree

The Academy Profession programme combines theory with practice and is suited for employment in business and industry. In some programmes students have the possiblity of a top-up degree in which they continue to a bachelor level within a prespecified or related field. The top-up degree is a 90 ECTS supplement programme resulting in a Professional Bachelor Degree.


To be admitted to this programme, you must qualify for equivalents of a
 general upper secondary education in Denmark/Scandinavia (Upper Secondary School Leaving Examination, Higher Commercial Examination, Higher Technical Examination or Higher Preparatory Examination)  with English level B or proficiency in English equal to an IELTS academic score of 6.0+  and with Mathematics level B. 
Read more about accepted national equivalents

In addition, documentation may be required verifying that your proficiency in English is equal to an 
IELTS academic score of 6.0+. 
Read about the language requirements of this programme

Apply through the national electronic admission system, with all relevant documentation.
Read more about applying via

If you need further assistance with the application procedure please contact the academy.
Note that you can also apply through one of the institute's agents and representatives

To find out whether the level of your foreign certificate or diploma satisfies the general entry requirements, you should contact ZIBAT directly. A list of the most commonly recognized exams and diplomas can be found at the Danish Agency for Higher Education

Exchange students should contact their home institution for information on application procedures and deadlines.


There is a tuition fee for all full-time degree students with a citizenship from outside of EU/EAA/Switzerland. Students within an exchange programme are not required to pay tuition. [If for some reason your insitution deviates from this please write it here]

For Further Information

Information from the Danish Agency for Higher Education can be located at

You will find information about the Danish assessment of foreign qualifications in Guide to diploma recognition

About the Educational System in general visit the section The Danish Higher Education System

Campus Roskilde


ZEALAND Campus Roskilde is located in Greater Copenhagen, approximately 20 minutes by regional train from down-town Copenhagen.

The Campus Zealand in Roskilde has a long and proud history, but offers modern and study-friendly facilities.
Its tradition dates back to 1869, where Zealand was founded as Roskilde Business College. The college has been an important part of the educational sector in Roskilde for more than a century. In 2008, Roskilde Business College became part of Zealand, the fifth largest academy in Denmark. Zealand in Roskilde is located in the city of Roskilde, which is only 20 minutes by train from Denmark's capital city, Copenhagen.

Campus Roskilde is the largest campus in Zealand Academy, and today we have more than 1,000 students in total – a number that is increasing every year. Roskilde has today developed into being one of the most important educational hubs in Denmark, and the institutions as well as the students benefit from a strong and diverse educational environment.

The study environment Campus Roskilde allocates a lot of resources and attention to catering for the growing number of international students. We have a modern study environment for international students, with stimulating academic learning, combined with elements of general education, social competence and forward-looking teaching methods.

Zealand in Roskilde supports and caters for international students as they are studying and learning in a different educational environment than what they are used to at the same time as  having to live in a completely new country and new surroundings. Furthermore, we support our students in reaching their study goal, and the teachers conduct individual talks with the students, giving each student the opportunity to discuss learning goals, career goals etc. We call it SDI – Student Development Interviews.

At campus Roskilde there are many student driven organizations that focus on both social and political activities. Here, interested students can influence both the campus and the academic life. Students are also responsible for the parties and the cafés on campus via the infamous Zealand Zoo Bar.

The city of Roskilde The city of Roskilde is one of the larger cities in the Zealand Region and it has a vast history to its name as one of the oldest cities in Denmark. Roskilde is associated with the old kings and queens of Denmark, and it plays a major part in Danish Viking history. Oh, and of course Roskilde hosts the world famous Roskilde Festival – the biggest music festival in Northern Europe.

Its rich history and colorful cultural life makes Roskilde a very exciting city to live in. So whether you fancy art, castles, music, golf, swimming, skateboarding, skiing, horseback riding or want to try a formula one-simulator, Roskilde has it all.          

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