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Economics and Business Administration - Strategic Market Creation (MSc)

Master (2 years) of Economics and Business Administration, 120 ECTS
Economics, commerce, management and accounting

Institution Copenhagen Business School (CBS)
Campus Frederiksberg Campus
Duration 2 years
Tuition per term (Non-EU/EAA/CH) 6250 EUR


Through this programme, you will develop an innovative mindset and understand the role marketing plays in the creation of new business opportunities for a company. This will allow you to lead and manage innovation and change projects within a company’s marketing function, but also at a corporate and strategic level.

The focus is on driving business development by working out original and credible business plans for new products, services, brands and processes, or for radically modified or new business models.  You will learn to approach innovation by giving end-users prime attention and consideration, and by partnering with other companies in research and development of new products, services or technologies. You will also learn how to have and create a mindset in the organisation that is creative and driven by a desire and readiness to be innovative. 

You will also learn how to bring knowledge into the organisation, to create synergy between departments, and a common sense of direction. Understanding how to create and manage knowledge, will enable you to generate ideas for new products, brand strategies, or to design user experiences that strengthen customer relationships or improve the value of a brand.

You will gain a deeper understanding of corporate strategy and leadership, which is essential for effectively driving innovation in a company. To meet the challenges of corporate entrepreneurship, you will learn to design new business models that can change the relations and processes in the company to adapt to new circumstances and ideas.

Career Opportunities

Many graduates also find themselves in general business development. Here you could for instance be working with redesigning the business model of the company, or you could make research in identifying the right product and marketing strategy in preparation of the company’s entry into a new market. Some students find work in consultancies as project managers, where you could help companies in identifying and overcoming various problems.
This could for instance be a project to improve their use of marketing channels in their brand and communication strategy or leading processes of change and product innovation. The entrepreneurial and innovative nature of SMC graduates sometimes also lead to self-employment and starting up a new company.

About the degree

SMC is a two-year master’s programme with six mandatory courses in  the first year, and elective courses followed by a Master’s thesis in  the second. The programme is divided into 4 semesters. The fall semester runs from September through November with exams in December and January; and the spring semester from February through April with exams in May and June.The integration between the courses is quite high, meaning that there is a good degree of progression between first and second semester courses. 

Student life 
For information about student life at CBS, you can visit to watch videos and get in touch with international students currently enrolled at the university.


You are qualified for admission to this programme if you fulfil the specific entry requirements, the language requirement, and have a relevant academic Bachelor´s degree.

Find specific requirements and more information about admission and application on

Apply directly at [your instituion] with all relevant documentation.


There is a tuition fee for all full-time degree students from outside the EU, EEA or Switzerland.

Students within an exchange programme are not required to pay tuition.

For Further Information

Information from the Danish Agency for Higher Education can be located at  

You will find information about the Danish assessment of foreign qualifications in Guide to diploma recognition

About the Educational System in general visit the section The Danish Higher Education System

Frederiksberg Campus


Copenhagen Business School (CBS) was established in 1917. Today, with 20,000 students and 1,500 employees, CBS is one of the largest business schools in Europe and one of the 8 Danish universities

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