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International Business Communication - Intercultural Marketing (MA)

Master (2 years) of , 120 ECTS
Economics, commerce, management and accounting Humanities, social sciences, communication and arts

Institution Copenhagen Business School (CBS)
Campus Frederiksberg Campus
Duration 2 years
Tuition per term (Non-EU/EAA/CH) 6250 EUR


The concentration Intercultural Marketing offers the opportunity to work with strategic planning of marketing processes in companies and to learn how they relate to the company’s resources, its environment surroundings and the current market situation. 

You will also gain insight into the relation between market planning and strategy and the company’s overall business strategy.You will obtain an understanding of the relationship between consumption and culture, and how research in consumer behaviour and consumer analysis can be used for the development of branding and market strategies. The focus is on intercultural differences in consumption and their consequences for marketing. Furthermore, you will obtain an understanding of cultural differences at both an organisational and a societal level and how such differences influence e.g. communication, management behaviour, business cooperation and mergers. 

At ICM the focus is on marketing in foreign markets. You will work with cases such as the evaluation of whether an international company should devote its efforts to globally or locally adapted marketing or the analysis of the organisational and managerial issues that follow an international acquisition.

About the degree

Intercultural Marketing is a concentration in the programme MA in International Business Communication, IBC.

Student life
For information about student life at CBS, you can visit to watch videos and get in touch with international students currently enrolled at the university.


You are qualified for admission to this programme if you fulfil the specific entry requirements, the language requirements, and have a relevant academic Bachelor´s degree. Find specific requirements and more information about admission and application here.

Apply directly at CBS with all relevant documentation.


There is a tuition fee for all full-time degree students from outside the EU, EEA or Switzerland. 

Students within an exchange programme are not required to pay tuition.

For Further Information

Information from the Danish Agency for Higher Education can be located at   

You will find information about the Danish assessment of foreign qualifications in Guide to diploma recognition

About the Educational System in general visit the section The Danish Higher Education System

Frederiksberg Campus


Copenhagen Business School (CBS) was established in 1917. Today, with 20,000 students and 1,500 employees, CBS is one of the largest business schools in Europe and one of the 8 Danish universities

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