Introduction   

The Marketing Management course gives you broad knowledge of a company’s internal and external workings with a weighted focus on marketing.

You get basic knowledge of financial, legal, organisational, cultural and technological issues furthermore you receive insights regarding society that make you ready to work practically and systematically with marketing. The course makes you an attractive team player and a valued planner of companies’ marketing activities in Denmark and internationally.

While you are on the course, you will meet companies through cases and also company visits. The course includes an internship.

 
About the programme      

The Marketing Management course is a two-year further training course that spans over four semesters. The course has five core subject areas and also includes electives, an internship and a final exam project.

The course comprises the following core subjects:

• International marketing
• Finance
• Sales and Market communication
• Commercial law
• Organisation and Supply Chain Management

INTERNSHIP

You have an internship in Semester Three. You decide yourself if this is with a company in Denmark or with a company abroad.

GO ABROAD

At Business Academy SouthWest you have the opportunity to go abroad as a part of your education. You can choose between studying abroad for a semester or doing your internship abroad. Read more here  

Admission     

You must have completed one of the following courses to be admitted to the Marketing Management course:

• A-levels or a high school diploma, Higher Preparatory Examination Course, Higher Commercial Examination, Higher Technical Examination or a combined vocational and general upper secondary education
• Vocational training of at least three years’ duration

Notice: you must have passed English level B plus either maths level B or Business Economics level B.

FOR INTERNATIONAL STUDENTS

English language requirements:BASW’s programs offered in English require that your English level is equivalent to level B (Danish Level)

All applicants holding a foreign entrance examination must document their English qualifications, and English tests must be submitted together with the application. The test must be less than two years old. The requirement is:

• IELTS overall score of minimum 6,5
• TEOFL (internet based) a minimum score of 83
• TEOFL (paper based) a minimum score of 560
• Cambridge Certificate of Proficiency
• Cambridge Certificate of Advanced English
• Oxford Placement Test, B2 (75 points in each part)
• Common European Framework reference B2/C1

Applicants holding Nordic and German entrance exams, an International Baccalaureate exam or applicants who have English as their native language are exempt from the requirement.

Please read about our admission process for international students in Incoming Full Degree Students.

Apply through the national electronic admission system, optagelse.dk with all relevant documentation.

If you need further assistance with the application procedure please contact the academy.
Note that you can also apply through one of the institute's agents and representatives

Exchange students should contact their home institution for information on application procedures and deadlines.   

Job and future

The Marketing Manager course qualifies you for a range of different jobs within marketing, sales and purchasing, depending on your interests.

These are some of the positions that you are qualified to hold:

• Marketing coordinator
• Marketing Assistant
• Export Assistant
• Advertising consultant
• Sales Assistant
• Purchasing asssistant

FURTHER EDUCATION

When you have completed the Marketing Management course you can apply to be admitted to several further training courses – for example:

• The International Sales & Marketing Bachelor degreee
• You can also apply to be admitted to other further training courses where you have the required qualifications

Tuition fee

Higher education in Denmark is free for students from the EU/EEA and Switzerland. You do not pay for tuition if you at the time of application have a:

• Permanent residence permit (‘permanent opholdstilladelse’)
• Temporary residence permit that can be upgraded to a permanent one (‘midlertidig opholdstilladelse mmf varigt ophold’)
• Residence permit as the accompanying child of a non-EU/EEA parent holding a residence permit based on employment (§9a of the Danish Aliens Act)

All other students must pay tuition fees. See our tutition fee here.