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International Tourism and Leisure Management

Master (2 years) of Art in International Tourism and Leisure Management (MA) , 120 ECTS
Hotel, tourism, leisure, transport and logistics

Institution University of Southern Denmark (SDU)
Campus Kolding
Duration 2 years
Tuition per term (Non-EU/EAA/CH) 3100 EUR
Tuition per term (EU/EAA/CH) 0 EUR


Do you want to become an expert on international tourism and leisure management with an understanding of both cultural and financial aspects? Do you want an education which allows you to put theory into practice - abroad? Do you want to study in an international environment and meet students from other countries? 
Then this Graduate programme is right for you!

Career Opportunities  

Examples of jobs occupied by students who have successfully completed The Cand.Negot. Master’s Degree in International Tourism and Leisure Management include:
  • Tourism and Marketing Coordinator, Business Kolding
  • Tourism Coordinator, VisitKolding
  • Marketing Coordinator, the National Museum
  • Coordinator, Destination Management Organisation
  • Consultant, Region of Southern Denmark
  • PhD student, The University of Southern Denmark

About the Degree

The Graduate programme is compiled of equal parts linguistic/cultural subjects and sociological/economic subjects.The following areas are represented in the education: 

The Social Science part:
  • Leisure and tourism economy
  • Project Management
  • Quantitative Research Methods
  • Innovation Management
The Humanities part:
  • Sustainable tourism development
  • Strategic communication
  • Experience Design
  • Current Issues in Leisure and Tourism Management
  • International Tourism Studies
The linguistic/cultural (humanistic) part and the sociological/economic part run parallel. There is an interaction between separate subjects and joint projects where the interplay between economy, language and culture renders a versatile overview of the topics. Below, you can learn about structure of the individual lectures.

The ninth semester may be spent abroad doing either an internship or taking courses at a university. The education is completed by signing a contract with a supervisor and writing a thesis of 60-100 pages. The thesis may be theoretical or written in collaboration with a business or company. You can find further information here and here.


Bachelors of Art (BA) in Business, Language and Culture (International Tourism and Leisure Management) have the right to be admitted.
Students with other corresponding undergraduate programmes will be qualified for admission after an assessment from the Study Board.

In addition, documentation may be required verifying that your proficiency in English is at a specified level. Read about the language requirements of the University of Southern Denmark

Apply directly at the University of Southern Denmark with all relevant documentation.

To find out whether the level of your foreign certificate or diploma satisfies the general entry requirements, you should contact the 
University of Southern Denmark directly. A list of the most commonly recognized exams and diplomas can be found at the Danish Agency for Higher Education

Tuition Fees and Scholarships

No tuition fees for EU/EEA/Swiss students.
There is a tuition fee for all full-time degree students who hold a citizenship from outside of EU/EAA/Switzerland.

SDU offers 75 scholarships yearly. The scholarship consists of two parts: full tuition fee waiver and a grant, to help cover living costs amounting to $ 950 per month before taxes. Candidates must come from a non-EU/EEA country and be eligible to pay tuition fees. The scholarship will be awarded to the best qualified of the eligible applicants. All eligible applicants who are offered a study place, will automatically be considered for the scholarship. No separate application is needed. The best-qualified candidates based on points will be awarded the scholarship.

For Further Information

Information from the Danish Agency for Higher Education can be located at

You will find information about the Danish assessment of foreign qualifications in Guide to diploma recognition

About the Educational System in general visit the section The Danish Higher Education System

Autumn - EU/EAA/Nordic/Swiss citizens

Application date
Mar 01
Start date
Sep 01

Autumn - Non-EU/EEA/Nordic/Swiss citizens

Application date
Feb 01
Start date
Sep 01