Market Anthropology

Master (2 years) of in Economics and Business Administration, 120 ECTS
Economics, commerce, management and accounting

Institution University of Southern Denmark (SDU)
Campus Odense
Duration 2 years
Tuition per term (Non-EU/EAA/CH) 4250 EUR
Tuition per term (EU/EAA/CH) 0 EUR


This Master’s programme is a response to growing global demand for anthropological insights which can be used strategically when navigating
global and local markets.

The focal point of the first year of the pro-gramme is to build a theoretical and metho-dological basis for later fieldwork, and for your future career in marketing. You will therefore learn about the analysis and understanding of markets, as well as cultural and economic networks, which drive resource circulation.

You will also get anthropological insights in contemporary business and technological systems, as well as anthropological analysis of market systems. In addition, you will acquire knowledge about the foundational theory of marketing and consumption.

Career Opportunities

The programme gives you an excellent foundation for future career opportunities. It provides a unique combination of high-level theory with skill development in performing market investigation, ensuring you will be readily employable.

Typical areas of employment for graduates include anything that deals with market or marketing:
  • Marketing Assistant
  • Marketing Manager
  • Marketing Consultant
  • Market Intelligence Officer
  • Consumer Insights Officer
  • User Insight Professional
  • Customer Experience Manager
  • Customer Experience Designer

Entry Requirements

To apply for the Master’s degree in Market Anthropology, you need a relevant Bachelor’s degree. You can apply if you hold one of the following degrees:
  • BSc in Economics and Business Admin istrationfrom University of Southern Denmark
  • BSc in Economics (Business Economics) from University of Southern Denmark.

You can also apply if you hold a similar Bachelor’s degree including a minimum of 75 ECTS within the fields of economics and business administration, which has at least 5 ECTS within each of the following subjects:
  • Microeconomics or Managerial Economics
  • Accounting
  • Corporate Finance
  • Marketing
  • Organizational theory
  • Statistics

If your degree does not fulfil the entry requirements, the study board will decide whether you can follow one or more supplementary courses.


There is open admission for this degree programme. The rule regarding open admission is applicable only to those of you who have applied before the application deadline. 

Applicants will need to document English at B Level or equivalent to this level.

You can read more about English Language Requirements

To find out whether the level of your foreign certificate or diploma satisfies the general entry requirements, you should contact the University of Southern Denmark directly. A list of the most commonly recognized exams and diplomas can be found at the Danish Agency for Higher Education

Tuition Fees

No tuition fees for EU/EEA/Swiss students.
There is a tuition fee for all full-time degree students who hold a citizenship from outside of EU/EAA/Switzerland.

For Further Information

Information from the Danish Agency for Higher Education can be located at

You will find information about the Danish assessment of foreign qualifications in Guide to diploma recognition

About the Educational System in general visit the section The Danish Higher Education System

Autumn - Non-EU/EEA/Nordic/Swiss citizens

Application date
Feb 01
Start date
Sep 01

Autumn - EU/EAA/Nordic/Swiss citizens

Application date
Mar 01
Start date
Sep 01



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